Frozen food sales have been at a low for years. But according to a recent article in Bloomberg, that slump is changing. With the interest in accessibility and convenience, many Americans are buying frozen again.
The availability of so many different frozen foods makes it easy to appeal to anyone and everyone’s tastes, and buying frozen food is cheaper than eating out or ordering delivery. With all this to consider, it’s no wonder that we’re seeing a frozen food comeback all across the country.
What frozen food comeback?
The volume of frozen food that Americans are buying is up for the first time in 5 years, as shown in the graph below. What’s driving the growth in frozen food sales? According to Bloomberg, Millennials are the ones to thank for the increased consumption of frozen foods.
Why are Millenials eating more frozen foods?
- Millennials tend to start families later in life – they’re cooking more food for one or two. Frozen foods are easy to portion and prepare, which makes for simple meals for someone cooking a meal for one after a busy workday.
- Frozen foods have an updated look that better resonates with today’s consumers.
- The popularity of frozen food has also come from the rise of plant-based diets, like vegan and vegetarian.
- Using frozen foods saves time and money. Going out to restaurants, ordering delivery or takeout and buying fresh produce is all more expensive than buying frozen food.
- Fresh produce spoils, often before it even makes it out of the store. Frozen foods, like our vegetable medleys, can be stored for long periods of time (so there’s no worry if you forget about that bag in the back of your freezer for a few months!).
Frozen Foods are Good for the Planet
Frozen foods are good for the planet, too! These foods can be stored for a long period of time, so they won’t go bad (Tommy’s can be stored for up to 2 years!). A long shelf life helps reduce food waste. It also helps that frozen foods can be easily portioned out and resealed. So there’s no worry if you can’t use the whole bag in one sitting!
Want to know more about the frozen food comeback in the U.S.? Read the full Bloomberg article here.
Are you jumping on the frozen food bandwagon? We sure are! If you’re helping fuel the frozen food comeback, take our #ThinkVeggiesFirst challenge and commit to eating more vegetables for 30 days, breakfast, lunch, and dinner.