A recent Huffington Post article has named “the new organic”: plant-based. This HuffPost article details how the plant-based food trend has become one of the hottest on social media. It’s truly fascinating, so we wanted to share it with you!
The Plant-Based Food Trend
According to Baum+Whiteman, a New York based restaurant consultant group, eating plant-based is the hottest food trend of 2018.
On Social Media
Millennial food and lifestyle bloggers, Instagrammers and YouTubers are making this a reality – “What I Eat in a Day” has become one of the most popular categories of videos on YouTube. Photos of food are also among the most liked images on Instagram. These daily posts of veggie-centric meals receive millions of views each, and many bloggers and YouTubers have also released cookbooks based on their plant-based diet.
NEW ON THE BLOG! I’m obsessed with this recipe ??? roasted cauliflower steaks with a tri-color couscous arugula salad with a lovely tahini sauce drizzled on top of all that goodness????????. A great summer recipe or meatless Monday option. My obsession with the @bobsredmill pearled couscous is so real lately so I’m excited that it’s featured in this recipe. Link in bio or go to: http://plantbasedjane.com/2018/05/cauliflower-steaks-with-pearled-couscous-salad-tahini-dressing/
In Stores & Restaurants
Over the past decade, consumers under 40 have upped their vegetable intake. Here’s how that impacts the food product industry:
- Grocery store products have upped their vegetarian claims by 25% between 2012 and 2016.
- Vegan claims have increased 257%.
Additionally, many Americans take part in meat-free meal days.
Meatless replacements have also popped up in stores and restaurants. Beyond Meat and The Impossible Burger are two popular meatless offerings. Baum+Whiteman believe that soon, even more meatless options will be on the menu. Faux fish, mock schnitzel and vegan cheese are expected to become a part of mainstream meals.
Want to learn more? Check out the article on HuffPost!